Signs have been used since ancient days to communicate a message or information. They can give directions; explain regulations or provide identification. In the commercial environment, they are used mainly for marketing – advertising. Here is a good article on Wikipedia about advertising/marketing.

Making a decision on the wisest way to spend marketing dollars is a huge challenge for all businesses. Signs have proven to be an extremely effective use of advertising budget. Consider the cost per thousand impressions of a marketing message:

This graph explains how best to spend your marketing dollars today

cost per thousand impressions 700pwLook at what Bloomberg has to say about Arbitron (now Nielsen Audio, the TV ratings people)

In today’s fast paced, high tech world, businesses usually have no choice but to use some type of advertising to attract customers and make them aware of their products and services. Even very large, established companies like Coca‐Cola spend enormous amounts of money to promote their products and keep them top‐of‐mind in the marketplace.

So there really is no question that you simply must advertise in some way to succeed.

The following is an except from a Wikipedia article on ‘Signs’.

The Saracen’s Head: a pub sign in Bath, England

     Signage, refers to the design or use of signs and symbols to communicate a message to a specific group, usually for the purpose of marketing or a kind of advocacy. A signage also means signs collectively or being considered as a group. The term signage is documented to have been popularized in 1975 to 1980.

     Signs are any kind of visual graphics created to display information to a particular audience. This is typically manifested in the form of way-finding information in places such as streets or on the inside and outside of buildings. Signs vary in form and size based on location and intent, from more expansive banners, billboards, and murals, to smaller street signs, street name signs, sandwich boards and lawn signs.

Here is a link to the rest of the article, including a brief history of signs in all their various forms:

At “Action Signs USA” in Eau Claire, WI, we specialize in the production of all types as long as they don’t have any ‘Sparks’, that is electricity involved.

Actionsignsusa is Eau Claire’s industry leader when it comes to custom signs and signage for both businesses and homes. So whether for Commercial, Industrial or Residential purposes we can supply your signage needs right here in Eau Claire.

We offer a variety of indoor and outdoor sign options. Our professional graphic designers can completely customize a sign just for you . Our extensive selection of signs gives many options for both temporary and permanent signs, both inside and out, that will advertise your business or bring attention to your home.

Actionsignsusa has many years of experience in the sign industry, is Eau Claire’s leader in exceptional customer service, and is the easiest and fastest way to create custom signs for you. We look forward to helping you with your custom sign project!

Here are some of the many different types of ‘Signage’. Let’s take a look …


We have more info on wraps on these pages: Wraps and Wrap Gallery

Fleet Markings

See more about Fleet Markings on these pages: Fleet Markings and Fleet Marking Gallery

Vehicle Advertising

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See more about Banners here: Banners