Retailers must use powerful POP (Point of Purchase) products to promote and generate sales to stay competitive. Custom POP displays enhance the effectiveness of your other store displays. They can be posters, banners, back-lit signs, window or counter top displays designed to catch your customer’s eye when they are in the mood to purchase. Increase revenue by encouraging impulse buyers. Draw attention to special promotions and sales. POP products are a cost effective way to advertise with a high return on investment.