Wrap advertising or a vehicle wrap describes completely or partially covering (wrapping) a vehicle in an advertisement. The result is a rolling billboard. Wrapping a vehicle involves the use of large vinyl sheets with digitally printed images on them professionally applied to the outer surface. A high quality installation requires a great deal of skill that can be likened to wrapping a basketball with tin foil without wrinkling it – very difficult. The wrap can be removed without damaging original paint.
Experts have researched the effectiveness of mobile billboards. TV and radio ads can quickly be ignored with the click of a button; that can’t happen with an advertisement on a vehicle. Outdoor Advertising Magazine said that mobile billboards have a 97% recall rate and 99% of those surveyed thought that kind of advertising is more effective than traditional outdoor advertising. Another study by The Traffic Audit Bureau found that 94% of people remembered seeing the billboard and 80% remembered the specific ad resulting in a sales increase of 107%.